|
|
|
|
|
|
|
|
|
 |
|
|
Part of any successful business relationship depends on a clear understanding of a client’s needs and objectives. Edge Unlimited Productions, LLC. believes the key is customer service. Of course we are all aware of the importance of pricing and quality, but in today’s competitive environment, what tends to distinguish service providers is how well they understand those objectives and their willingness to go the extra mile to support them.
We at Edge Unlimited Productions, LLC. Would like to thank you for allowing us to make a difference in your business exposure to the World Wide Web. Please feel free to contact Paul, Carol or Robert Tomaro with any additional questions you may have. We believe that Educating a client is best for everybody. As a Business owner for over 30 years we take risks every day. Some those risks payoff and some do not. No business owner just throw caution into the wind hoping for the best. We want you to understand how to get he most out of the process. Edge Unlimited Productions, LLC. does not make clients sign long term contracts, we would rather have your commitment if you are satisfied in our work.
ALL INFORMATION GATHERED DURING THE CONSULTATIONS AND BY FILLING IN THIS FORM IS CONFIDENTIAL! Questions Give us a call: Phone 732-644-9288
The Impact of SEO Web Design on Search Engines SEO web design is a concept which emphasizes great architectural design principles based on how the search engines determine relevance and site information. The design should be able to give out the information that the user is seeking and at the same time be easily navigable. This is part of search engine optimization because the SEO web design should also be able to satisfy robotic crawlers and spiders in their quest for information regarding the website and other data.
SEO Web Design and Site Optimization Search engine optimization is more than just a trend nowadays. It is used and applied by almost all sites on the internet that aim to make money and reach online popularity. Among the many strategies of optimizing a web site, SEO web design is one of the topmost priorities.
The impact of the design of the site on search engine robotic crawlers or spiders can help raise the ranking of the site. This is where SEO web design comes in. There are many ways to make the web site more attractive to robotic visitors and human visitors alike. Actually, spiders and crawlers from search engines do not mind the overall aesthetic value of the site. All these robotic crawlers need is the information it can get from the site. The tricky part is how to put relevant information in the site in order for the crawlers to properly index the site due to its relevance. SEO companies who specialize in optimizing web sites must also know how to put a site in front of others in order to bring it to the attention of the Internet users. The search optimizers who will handle your site must be able to know the right strategies to place the web site ahead of others in its field through accepted methods of optimization.
SEO web design is a competitive area where web designers, or what I prefer to call website architects, work hard to come up with ideas and designs that are aesthetically appealing and relevant at the same time. There has to be consideration for ease of getting around the website, being appealing to a wide range of visitors and finding the right place for the website. Making a basic, visually appealing site is easy with the many technological advances available today, but the problem with these advances is that they are sometimes quite tricky to use thus making your website difficult to navigate. SEO web design should be easy to use and friendly to both human and robotic browsers.
Easy navigational access can be done by making the pages of the site easy to navigate to and having easy to understand and use button or labels to click on. The pictures and images on your SEO web design should be just the right size and scale to enable users to see them promptly after clicking instead of taking a very long time to download. Waiting for images and other graphics to load can be off-putting for most visitors and will eventually lead them to another site which is more optimized and easy to view. Even spiders and crawlers will give up on a site which is not easy to navigate and get into.
The overall appeal of the SEO web design should not only be focused mainly on the niche that it is targeted to but also for Internet users who might have stumbled onto the site. SEO web design should have a universal appeal even for the most specialized type of sites on the Internet. Some webmasters or website owners could opt for specialized SEO web designs and these can also be done with the targeted audience in mind. It will also benefit the site if it is indexed as it should be. You might want to have a specific SEO web design which is built around the entire concept of your site and this can add to the ranking if you are quite specific with what you aim to sell or market. If you are marketing a specific product or information, SEO experts can focus on this product or information and build the SEO web design around it.
Another aspect of SEO web design that needs to be considered is what your competition is doing. The saying "know your enemy" is the key here. You do not want to have the same boring marketing strategies as the competition. Why? Because it is a good idea to keep abreast with what they are doing and how well they are doing in this field. There are many site optimization tools that can help analyze and determine what is needed for the site. Hence, in regard to the SEO web design process, content is one of the prime needs and tools of making the site rank high in searches. Finding out or identifying the right keywords to integrate into the site can be crucial in making the site among the top ranking ones. Keyword search tools and having keyword rich content and titles can help to optimize a site efficiently.
should also bear in mind that there are web strategies that may be unacceptable for search engines. Using these underhand or black hat tricks to perpetuate a site in rank can cause the search engines to ban the site and also the SEO web design company that did the search engine optimization work for it no matter how well the SEO web design is.
1) Misconceptions: Most sites are optimized while they are being built.
Explanation: A small percentage of designers and developers actually optimize pages for the search engines while they are building. Most search engine optimization is done after the fact, if at all. As much as 60% of all sites are not properly optimized to rank high in the search engines, so anything you do to optimize your site puts it ahead of your competitors who don't.
2) Misconceptions: Simply putting keywords in the keyword meta tag will get the page listed under that keyword.
Explanation: Most major search engines do not even spider the keyword meta tag and those that do, if the keyword is not also in the copy of the same page, it's considered spam which could lower your rankings, not raise it.
3) Misconceptions: Automated queries to a search engine can get your site penalized or banned.
Explanation: Search engines cannot tell a program generated query from a manual query. If they could, search engine optimizers and marketers would be out of business.
4) Misconceptions: The more times you repeat the keyword in the page, the higher it will rank.
Explanation: This is a little tricky since each algorithm uses different factors for ranking. A keyword density of 3 to 6% is recommended for tweaking the page for higher placement (depending on the individual search engine). Combined with other optimization efforts and tweaks, the proper keyword density will get listed higher. A keyword density that is too high will get listed lower or penalized.
5) Misconceptions: Hidden links or text in a page can get your page ranked higher.
Explanation: Keyword stuffing and hidden links in the page can get your site penalized or banned if detected. It is considered spamming by some engines. Most people think it's not worth the risk.
6) Misconceptions: The more reciprocal links to other sites you have, the higher your Google page rank goes.
Explanation: Outbound links to related and unrelated sites are factored into page rank. Reciprocated links count higher than unreciprocated links. The more quality inbound links to your site, the higher the PR, but nobody knows exactly how Google factors their PR and their algorithm is constantly adjusted. A gazillion links to and from unrelated sites could drop your PR and if your site is found linking to obvious FFA or link farms, your site could be penalized as being 'guilty by association'.
7) Misconceptions: You don't need to update your site to keep your rankings.
Explanation: By routine maintenance (removing outdated material, fixing broken links, queries, etc.) and updating your pages regularly, you are signaling the bots and crawlers to come back and re-crawl your site for changes to their listings. To maintain high standings, you need to keep at it and tweak the pages for better results if necessary. If neglected, your standings could easily slip out of the top rankings as new competing sites get indexed and optimized.
8) Misconceptions: You don't need a robots.txt file and sitemap for your site.
Explanation: The first thing bots look for is a robots.txt file to tell them if they are allowed to index the domain and what areas are excluded from crawling. If a sitemap is provided, they will follow every link on it--otherwise parts of your site or pages may not be completely indexed. Put them in the root directory of your domain and link to the sitemap from your main page. It's good spider food for every site.
9) Misconceptions: Search engines cannot index pages with Flash and using Flash in your page will lower it's ranking.
Explanation: This is a big myth. Search engines cannot index a Flash movie itself, but, if you specify Flash text (in the HTML) used in the movie, the text in the movie along with the rest of the page HTML will be indexed. Flash does nothing to keep the page from being properly indexed, nor does it keep your page from being crawled. Search engines don't like pages that re-direct, including Flash pages that do it automatically. It's the auto-redirect, not the Flash file that keeps a splash page from being ranked.
10) Misconceptions: You can get higher rankings on any keyword without changing the code or content of the pages in your site.
Explanation: Not likely for long. Any elevated results will be temporary. If you want to steadily improve your ranking, you must make changes to your site that help the search engines spider it. You might temporarily raise your ranking by running regular queries and reports on search engines for your keywords but steady results are dependent on your willingness to optimize and tweak the code and content of your pages. A simple thing like fixing broken links can contribute to elevating your listings. It's one of the most overlooked search engine tweaks. Search engines will not continue to spider a site when it runs into a number of broken links.
| Today's Market Place Every week we here from companies who have problems with their web sites being updated in a timely fashion. Our suggestion is to communicate your frustration and reaffirm how important it is to your company to have your site depict the vision of your company. If trying this does not get you the desired result then email us and we will address your concerns and put a marketing plan together. A web site SHOULD NOT be a frustrating process, you should enjoy having a another cost effective means of exposing your company to a GLOBAL Market. President, PMT
|
|
Copyright © 2007-2008 EdgeUnlimited.biz All Rights Reserved. Njlistings.Info is a service of EdgeUnlimited.Biz. No part of these pages may be copied without written permission from Webmaster. Not responsible for errors in web site. Suggestions and comments are always welcome E-Mail Ptomaro@EdgeUnlimited.Biz |
 |
